Social Media for Real Estate Agents, made simple...

I read a brilliant report by Stefan Swanepoel & Mel Aclaro over the weekend and if you are a Real Estate Agent and haven't seen this book, I highly recommend it.  Its called, Swanepoel Social Media Report 2010.

The one thing I really liked about it was the comparison they make with Social Media to a Symphony Orchestra.  There is a very good diagram outlining this.  In short, you are the conductor and all the social media tools are your instruments, you need all to reach your full online potential.  Blogs, Micro-Blogs (twitter), Networks (linked in, facebook) are all really important.  This is another form of prospecting that shouldn't be ignored.

I can almost hear what some agents are saying now... "I don't have time", well, make time, its important, and so much easier than walking the streets with letterbox drops, especially in the freezing cold!

Stefan & Mel have made it really easy, at the back of this book they have a 10 day plan, which is brilliant.  It starts with writing your 'Purpose Statement' which is very important as it's easy to become lost within Social Media and get nowhere, so starting with this gives you direction and precision.

Hope this helps...

Jodi